Over fifteen years helping companies and organizations of all kinds improve their environmental impact through design.
We are a team of consultants and designers with 15 years of experience enhancing the impact of organizations and their products, creating more resilient models that benefit businesses, people, and the environment.
With cross-cutting expertise in circularity, we address material impact, production, logistics, and waste management, among other areas, developing tailored circularity strategies for each one. Our multisectoral experience in industries such as furniture, packaging, lighting, and electronic devices gives us a broad and strategic perspective to deliver innovative solutions that generate aded value.
80% of the environmental impacts of products or services are defined in the design stage
At Nutcreatives, we see design as a powerful lever for environmental and social transformation. Since up to 80% of a product’s impact is determined during its design phase, making the right decisions from the outset—materials, production, usage, and end-of-life—is essential to align with circular economy principles.
Today, new regulations are rapidly reshaping the landscape: the Ecodesign for Sustainable Products Regulation (ESPR), the Packaging and Packaging Waste Regulation (PPWR), and the Corporate Sustainability Reporting Directive (CSRD) are pushing companies to measure their environmental footprint and implement reduction plans. In parallel, we are in a moment of unprecedented access to funding for sustainability, innovation, and digitalization projects. This convergence of pressure and opportunity makes ecodesign not just relevant, but urgent—and strategically vital.
Life cycle approach
El ciclo de vida de un producto se compone de cinco fases: extracción de materias primas, producción, distribución, uso y fin de vida. Cada una de estas etapas genera impactos ambientales, desde el consumo de recursos y energía hasta la generación de emisiones y residuos. Sin embargo, es en la fase de diseño donde se define gran parte de cómo se comportará el producto a lo largo de todo ese ciclo.
Diseñar con criterios de prevención permite anticipar y reducir esos impactos antes de que ocurran, estableciendo las bases para resolver impactos de forma eficaz. Por el contrario, las soluciones restaurativas —como el reciclaje o la compensación de emisiones— actúan cuando el daño ya está hecho y, aunque necesarias, tienen una capacidad limitada para revertir los efectos acumulados. Por eso, en lugar de centrarnos en curar, en Nutcreatives apostamos por diseñar desde el origen para evitar.
Case study: SURU
Design and environmental consulting for the creation of a new furniture and lighting brand, assisting them in the selection of eco-design strategies, materials, product and packaging design, and the introduction of environmental metrics.
Circular design
Design can anticipate future challenges and develop solutions to address them, playing a crucial role in a company’s strategy. Following the principles of elimination, circulation, and regeneration, among others, design can influence up to 80% of a product’s environmental impact throughout its lifecycle.
At Nutcreatives, we have extensive experience in creating new products, and packaging under sustainability criteria, striking a balance between design, sustainability, and technical expertise.
We guide you through the execution of projects by integrating suppliers and experts from our extensive network of contacts and collaborators. Our goal is to bring your ideas to life while conducting impact assessments to ensure the best possible environmental and social outcomes.
Some of our Circular Design services include:
Product design incorporating circular design strategies
Technical development
Supplier and material research using our extensive database
Impact analysis
Case study: Packaging for cosmetics
Assesment of the packaging portfolio and new technical alternative proposals to help an important North-American cosmetic brand to comply with the new packaging regulation PPWR for selling in the European market.
Environmental consultancy
There is currently a growing need to balance economic development with environmental sustainability, making it essential to assess, identify, and mitigate negative impacts.
In Nutcreatives we improve the environmental performance of companies and their products, identifying where the main impacts are found and making proposals that help alleviate them. We can help your organization to improve the environmental performance along the whole value chain.
Some of our Environmental Consulting services:
Life cycle analysis
EPD realization
Environmental reports for specific sectors
Environmental analysis at a company scale
Circularity reports
Co-creation processes to define sustainable business models
Environmental certifications
Helping to understand the new regulations
Case study: Circular Design Europe
Case study publication where we have identified and analyzed in depth ten of the most interesting projects in design for the circular economy at an European level, explaining the business model, the design process, how they found the idea.
Training & research
Training in sustainability is essential to aligning operations with sustainable development principles, generating long-term value, and enhancing competitiveness.
At Nutcreatives, we have extensive experience training organizations of all sizes and sectors, from large international corporate groups to clusters, public companies, and universities.
We are passionate about sharing our methodology and believe in the power of collaborative learning. We love engaging with people—not only to teach, but also to learn from them. That’s why we design and facilitate training programs and workshops on circular economy and eco-design, using design thinking methodologies to foster innovation and practical application.
In addition to training, we manage innovation and research projects focused on new materials and sustainability, exploring future pathways and unlocking new business opportunities.
Some of our Training & Research services include:
Circular design workshops
Participation in European research projects
Lectures about circular economy and/or circular design
Circular design teaching at various academic and professional levels
Reports