RE-ENDOLLATS. The invisible destiny of our technology

The documentary “RE-ENDOLLATS. The Invisible Destiny of Our Technology” has just been released, shedding light on the real journey of electronic waste and the urgent need to rethink how we produce, consume, and dispose of our devices.

The film features Àlex Jiménez, director of Nutcreatives, who contributes a key perspective: environmental and social impacts must be anticipated from the design phase. As he points out in the documentary, neither the best waste-management system nor the most conscious user —aware of repairability and recyclability— can solve the problems caused by poorly designed products built with materials that are impossible to recycle or repair, or conceived under models of planned obsolescence.

While Nutcreatives fully aligns with the documentary’s message and values both the data presented and how it is communicated, Àlex emphasizes the importance of rethinking not only products but also the business models behind them. Moving design toward genuine circularity generates medium- and long-term value and benefits at every level —including economic ones— in contrast to the short-term gains of linear, short-lived products that create significant environmental and social impacts.

We strongly recommend watching RE-ENDOLLATS to better understand the hidden realities of our technological footprint —and to reflect on the urgent need for more responsible, circular approaches to waste management and design of electronic devices.