How to convert a tree into a gift.
Project: Treeo pack
Client: Self production
Location: Barcelona (Spain)
Year: 2014
Materials: Carboard
Keywords: Packaging design, souveinr
Why?
In a world where gifts are often short-lived and environmentally costly, Treeo offers a meaningful alternative: giving a tree as a symbol of growth, hope, and a connection to nature. This approach turns the act of gifting into an opportunity to raise ecological awareness and actively contribute to environmental regeneration.
What?
Treeo is a packaging system that transforms a native tree into a gift with purpose. Designed according to ecodesign and circular economy principles, the packaging is made from 100% biodegradable cardboard and is fully customizable to fit each client’s visual identity. More than just a container, Treeo is a communication tool that conveys sustainability and social responsibility—ideal for companies and events that want to make a positive impact.
How?
The packaging is 100% biodegradable cardboard, with total customization, and can come with a fresh message adapted to the corporate image of the client. It can be the perfect corporate gift for companies or events that want to share their social or environmental responsibility with the ones that are going to receive it. Once at home the packaging must be torn and can be planted directly in the earth to see how the tree grows.
Design can transforms gifting into an action with positive environmental and social impact. It supports natural regeneration through tree planting, uses biodegradable materials, and relies on local production.
HOW?
Treeo’s design brings together functionality, aesthetics, and sustainability in every detail. The biodegradable cardboard packaging can be planted directly into the ground along with the tree it contains. This simple, symbolic gesture allows the gift to grow and endure, reinforcing a message of environmental commitment. Local production and full customization further enhance Treeo’s versatility and alignment with circular economy principles.
HOW?
The packaging is 100% biodegradable cardboard, with total customization, and can come with a fresh message adapted to the corporate image of the client. It can be the perfect corporate gift for companies or events that want to share their social or environmental responsibility with the ones that are going to receive it. Once at home the packaging must be torn and can be planted directly in the earth to see how the tree grows.